With the continued advancement of the Belt and Road Initiative, Vietnam’s economy is experiencing unprecedented development opportunities. Supported by proactive government policies, Vietnam’s foreign trade sector is flourishing, drawing global attention. Today, foreign trade websites in Vietnam are emerging rapidly. Below are some notable platforms:
Shopee
Shopee is one of the most influential e-commerce platforms in Vietnam and the entire Southeast Asian region. It is part of the Tencent Group and operates in several countries and regions including China, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines. To enhance consumer trust, Shopee has launched the “Shopee Guarantee” service. This initiative provides a comprehensive shopping reference for customers through multiple indicators such as store ratings, customer service responsiveness, and user reviews, helping shoppers understand the shopping environment before making a purchase.
Lazada
Lazada, an e-commerce platform under Alibaba Group, was one of the first to expand into overseas markets like Vietnam. Lazada’s market expansion in Vietnam is rooted in its long-term sustainable development strategy. It attracts Vietnamese consumers by launching innovative marketing campaigns such as “Campaign” and is committed to delivering a high-quality shopping experience.
Sen Do
Since its founding in 2012, Sen Do has quickly grown into a well-known e-commerce platform in Vietnam, attracting over 300,000 sellers. It provides around 10 million consumers with a wide range of products across 29 categories. All products undergo strict quality checks, and in some cases, sellers are required to provide supporting documentation to ensure product quality.
FPT Shop
Established on March 8, 2012, FPT Retail operates two major brands: FPT Shop and F-Studio. FPT Retail holds a leading position in Vietnam’s laptop market and is the only Apple-authorized retail chain in the country.
The Belt and Road Initiative has injected strong momentum into the growth of cross-border e-commerce in Vietnam and opened up excellent opportunities for Chinese sellers. Vietnam’s e-commerce platforms are relatively open and show strong growth potential, making them worthy of in-depth exploration by Chinese sellers. With thorough market research and a clear understanding of potential risks and challenges, entering the Vietnamese market is undoubtedly a wise choice.